Growth
Every page earns its place in the plan before it earns a ranking.
Content mapped to real keyword and topic demand — not guesses — so pages actually convert once a visitor lands on them.
For
- Businesses with traffic that doesn't convert, or pages that were never mapped to real search demand
- Businesses ready to invest in a content pace, not a one-off blog post
- Anyone who's paid for content before and it didn't move anything
Not for
- — Businesses without a technically sound site yet — start with Technical SEO or the Audit first
- — Anyone wanting ghostwritten thought-leadership with no SEO mapping — that's not what this is
Content that ranks but doesn't convert, or doesn't rank at all because it was never mapped to an actual query, wastes budget twice over — once to write it, once in the enquiries it never generated. This service ties content and on-page work directly back into the Calibrate and Chart phases: every page is mapped to real keyword and topic demand before a word gets written, so it earns its place in the plan before it earns a ranking.
What's included
What's included
Keyword & topic mapping
For your priority pages, tied to actual search demand
Content briefs
Built from the mapping, not from a generic template
New or refreshed page production
Written and on-page optimized (titles, meta, headers, internal links)
Conversion-focused on-page structure
For pages that get traffic but don't convert
Monthly content calendar
What is being produced and why
Monthly reporting
How each page performs once it's live
How we run it
How we run it
Calibrate
We map your existing pages against the keywords and topics your customers actually search for — including where you have nothing at all.
Chart
We sequence content and on-page work by demand and competitiveness, not by what's quickest to write.
Build
We write briefs, optimize existing pages, and produce new ones mapped to that plan.
Track
We monitor how each page performs once it's live and adjust the next month's plan accordingly.
Packages & pricing
Packages & pricing
Content Essentials
Content mapped to real demand, produced at a steady pace.
€990.00/mo
excl. 19% VAT
First content live within 3 weeks, then monthly cadence
- Keyword & topic mapping for your priority pages
- 2 content briefs/month
- 2 new or refreshed pages/month, on-page optimized
- Monthly content calendar
- Monthly report
Content Scale
Higher volume, for businesses actively growing their content footprint.
€1,890.00/mo
excl. 19% VAT
First content live within 2 weeks, then monthly cadence
- Everything in Content Essentials
- 4–5 new or refreshed pages/month
- Conversion-focused on-page restructuring for underperforming pages
- Internal linking strategy across the wider site
- Monthly report + 30-minute review call
Timeline
Turnaround: first content typically live within 2–3 weeks, then a steady monthly cadence.
What we need from you
- · Access to publish on your CMS, or a contact who can publish for us
- · Existing brand/style guidelines, if you have them
- · Sign-off from a named point of contact before each piece goes live (or explicit approval to publish without review)
FAQ
Service FAQ
We've paid for content before and it didn't move anything.
That usually means the content wasn't mapped to real search demand in the first place. Every page we produce starts from the Calibrate/Chart phases — the keyword and topic mapping — not a blank page.
Do you write the content, or brief it for our team to write?
Both models exist inside these packages — full production is included; if you'd rather write in-house, tell us and we'll switch to briefs-only at the same cadence.
How much new content do we get per month?
Content Essentials includes 2 new or refreshed pages a month; Content Scale includes 4–5. Both include the mapping and on-page optimization, not just word count.
Do you write in German, English, or both?
Both — tell us your primary market and we'll match the language and register to it.